SELA K
Identity

Sela K is a boutique glassware collection that blends elegant, audacious design with mindful indulgence.
It balances the duality of the unexpected electricity of our daily lives with the slower rhythm of our inner world. Each piece feels like a cherished heirloom, a talisman for the home.

Development of the visual identity for the emerging brand, built around its core values of creativity, curiosity, mindfulness, and multifunctionality. This identity marks the foundation of the brand’s aesthetic and is currently being expanded — further applications will be showcased soon.

CREATIVE DIRECTION:
caty Timmerman

Visual design, Webdesign & development:
Benedikt Benrdt
Size: 19,5cm x 27cm
Pages: 128 + 2x4
Binding: OPEN SPINE
Paper: Nautilus Classic / Cirlce Silk Premium
[100% Recycled]
logo type
primary monogram
ceremonial monogram
seasonal monograms
Logo Family

Sela K’s logo family communicates consistently across the brand and beyond, echoing the sculptural, handcrafted nature of its glassware designs.

logo typegeneral
primary scale
primary scale
neutral
neutral
materiality
Colour World

The brand’s primary and neutral identity colors are designed as dynamic scales, evolving alongside the brand’s growth and supporting its emotional, storytelling-driven approach.

Brand Identity Guidelines
Instagram Templates
Temporary Landing Page / www.sela-k.com