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SELA K
Identity

Sela K is a boutique glassware collection that blends elegant, audacious design with mindful indulgence.
It balances the duality of the unexpected electricity of our daily lives with the slower rhythm of our inner world. Each piece feels like a cherished heirloom, a talisman for the home.

Development of the visual identity for the emerging brand, built around its core values of creativity, curiosity, mindfulness, and multifunctionality. This identity marks the foundation of the brand’s aesthetic and is currently being expanded — further applications will be showcased soon.

CREATIVE DIRECTION:
caty Timmerman
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Visual design, Webdesign & development:
Benedikt Benrdt
logo type
SELA K brand identity design for a luxury glassware brand, featuring the logo type design.
primary monogram
SELA K brand identity design for a luxury glassware brand, featuring the logo mark design.
ceremonial monogram
SELA K brand identity design for a luxury glassware brand, featuring a monogram design.
seasonal monograms
SELA K brand identity design for a luxury glassware brand, featuring monogram designs.
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SELA K brand identity design for a luxury glassware brand, featuring a logo application.SELA K brand identity design for a luxury glassware brand, featuring pattern and logo applications for print.
Logo Family

Sela K’s logo family communicates consistently across the brand and beyond, echoing the sculptural, handcrafted nature of its glassware designs.

logo typegeneral
SELA K brand identity design for a luxury glassware brand, featuring colour modes.
primary scale
SELA K brand identity design for a luxury glassware brand, featuring colour modes.
primary scale
SELA K brand identity design for a luxury glassware brand, featuring colour modes.
neutral
SELA K brand identity design for a luxury glassware brand, featuring colour modes.
neutral
SELA K brand identity design for a luxury glassware brand, featuring colour modes.
materiality
SELA K brand identity design for a luxury glassware brand, featuring material modes.
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Colour World

The brand’s primary and neutral identity colors are designed as dynamic scales, evolving alongside the brand’s growth and supporting its emotional, storytelling-driven approach.

SELA K brand identity design for a luxury glassware brand, featuring a brand book layout.
Brand Identity Guidelines
SELA K brand identity design for a luxury glassware brand, featuring social media templates.
Instagram Templates
Temporary Landing Page
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